TAG Heuer stands out among the top-tier Swiss watch brands by dedicating itself to the realm of connected watches. While other brands may have hesitated, TAG Heuer has embraced the concept wholeheartedly. Since 2015, TAG Heuer has seamlessly integrated its collection of luxurious smartwatches alongside its iconic mechanical and quartz analog timepieces, demonstrating its commitment to this thriving segment. Continuing this momentum, the brand proudly introduces its latest additions: the TAG Heuer Connected 45mm Bright Black Edition and the Connected 42mm Golden Edition watches. These remarkable timepieces boast exquisite black and gold color schemes, further enhancing their allure.
The TAG Heuer Connected 45mm Bright Black Edition watch showcases a black DLC sandblasted grade 2 titanium case, featuring a steel crown enveloped in rubber to ensure superior grip and practicality. Adding a touch of elegance, the case is adorned with a ceramic bezel, expertly enhanced with golden lacquer and PVD (Physical Vapor Deposition), reminiscent of traditional timepieces rather than smartwatches. The crown and pushers are meticulously detailed with golden lacquer, harmonizing with the bezel and other dial elements. The dial is safeguarded by a flat sapphire crystal, while the caseback is crafted from black DLC titanium.
Joining the larger black variant is the new Connected 42mm Golden Edition watch, marking TAG Heuer’s inaugural smartwatch with a complete golden PVD coating. Emulating the aesthetic of traditional analog timepieces, this watch features a rose golden PVD steel case with a captivating combination of polished and brushed finishes. Enhancing its allure, the timepiece boasts a rose golden PVD steel crown, a domed sapphire crystal, and a black calf-skin leather strap accentuated by red lining. Both the strap accompanying the Connected 45mm Bright Black Edition and the one paired with the Connected 42mm Golden Edition are equipped with a convenient folding clasp boasting double safety pushbuttons. The 45mm edition utilizes black DLC titanium, while the 42mm edition showcases rose golden PVD steel for the clasp.
Battery: 430mAh all-day battery (45mm Edition), 330mAh all-day battery (42mm Edition)
Charging time: 100% in 1h30 at temperatures between 15° and 45°C
Sensors: heart rate, compass, accelerometer, gyroscope, microphone, barometer
Chipset: Qualcomm® Snapdragon WearTM 4100+
Connectivity: BT 5.0, Wi-Fi, NFC
GNSS: GPS, GLONASS, BeiDou, QZSS, Galileo
Display: OLED display 1.39” 454×454 pixels (326ppi) (45mm Edition), OLED display 1.28” 416×416 (326 ppi) (42mm Edition)
Watch Experience (Custom Built TAG Heuer apps)
TAG Heuer watch faces
TAG Heuer Sports
TAG Heuer Golf
TAG Heuer Wellness
Other TAG Heuer branded micro-apps: Stopwatch, Timer, Alarm
If you desire a sophisticated timepiece that seamlessly combines style with connectivity, TAG Heuer presents its latest lineup of connected watches adorned in luxurious golden tones. The Connected 45mm Bright Black Edition (ref. SBR8A83.BT6302) is priced at approximately USD 2,900, while the Connected 42mm Golden Bright Edition (ref. SBR8011.BC6652) is priced at about USD 2,400. These exquisite timepieces are now accessible at TAG Heuer boutiques, the brand’s e-commerce platforms, and select authorized retailers worldwide.
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